KAWAII METAVERSE - newgame inc.

About the event

What is "newgame Creative Verse!"?

"Roblox World Creation Contest" aims to accelerate the real-world integration of the metaverse by inspiring engaging content born from a spirit of play. Your creativity has the power to shape the future of the metaverse. We’re excited to see your entries—bring your ideas to life and join the fun!

* We are not affiliated with Roblox Corporation in any way. “Roblox” is a registered trademark of Roblox Corporation.
All images, logos, and names featured on this site are used solely for the purposes of explanation and illustration, and do not imply any official support or partnership with either company.

We’re looking for new virtual worlds set in your hometown, favorite city,
or anywhere around the globe — worlds that capture the spirit of KAWAII culture and become its next global icon in the metaverse!
Show us your creativity and bring your “kawaii” vision to life!

Examples of World Concepts

KAWAII × Your Hometown A one-of-a-kind original world found nowhere else in the world
KAWAII × Fashion Dress-up experiences and photoshoots in cities around the world
KAWAII × Lifestyle A virtual space where users can experience everyday life in a cute, fun way
KAWAII × Games Race through different countries in candy-themed cars

Open to everyone — no age or qualifications required
Entries can be submitted individually or as a group
(Note: Prizes will be awarded to the group representative only)
Submissions must be created using Roblox only
Unauthorized use of third-party content such as mascot characters is strictly prohibited
Please refrain from using intellectual property (IP) or copyrighted material you do not own
Entries must be original and unpublished
Modifications of your own previously created games are allowed
Up to 3 submissions per person or group are allowed
Worlds created without code (game systems/programming) are also eligible

Register via the Entry Form

Please fill out the required information in the entry form to complete your registration.

Invitatio to the official Discord

An invitation to the participant Discord server will be sent to the registered email address.

Further information

Details on how to submit your entry will be provided on Discord.

Does the work clearly reflect the contest themes—“KAWAII” and a specific region, city, or country?
Does it include expressions or features that could only be realized in the metaverse?
Is the visual quality high, with beautiful spatial design and layout?
Does the work present a unique idea or world concept not seen elsewhere?

Application Period: August 1, 2025 – September 30, 2025, 5:00 PM (U.S. time)
Judging Period: October 1 – October 15, 2025
Announcement of Results: Scheduled for November 2025

Grand Prize

Opportunity to participate in an upcoming project with companies or local governments
Gift code worth $200

Honorable Mention

Your world may be featured in a game developed by newgame

*Prize details are subject to change without notice.

YUI

I strive to capture each moment with care—so that the temperature and sounds of my travels can be conveyed just as they were through the lens of the camera. As a travel creator, I’ve collaborated with tourism boards and airlines, producing work that stirs the viewer’s heart and inspires their next journey. I share the magic of travel through social media.

[Comment]
The metaverse holds landscapes, connections, and unexpected stories that we could never encounter in the real world. I’m looking forward to seeing works that offer original experiences and discoveries—things that go beyond the boundaries of traditional media and are unique to the virtual world.
Through your creations, I hope people will feel inspired to say, “I want to go to this world” or “I want to bring my friends here.” Let’s build captivating and exciting worlds that spark the imagination.

Iroha Utakata

A Japanese cosplayer deeply immersed in anime and subculture since childhood. With the motto “Love what you love as much as you want,” they actively engage in cosplay both in Japan and abroad—creating costumes, photo books, and merchandise. Known for strong attention to costume detail and composition inspired by genuine love for the characters, as well as dynamic posing skills drawn from dance experience. In June of this year, they officially began activities as a certified cosplayer for the AI character Rinna.

[Comment]
I'm honored to serve as a judge for this amazing contest! As part of my own cosplay journey, I also create “original cosplay”—a form of expression where there’s no single “correct” answer. It’s about blending what excites you and what you love into a tangible form. I can’t wait to see how your personal passions and excitement take shape in the creative and limitless field of the metaverse. I’m truly looking forward to discovering the many unique styles and ideas you’ll bring to life!

Shinku

Shinku is a Malaysian cosplayer based in Singapore, known for her intricate and high-quality portrayals of popular anime and video game characters. With a strong passion, she brings each character to life through detailed costumes, makeup, and props.
Besides having multiple experience judging for cosplay competitions, she has also worked with multiple international brands, such as Honor of Kings, NIKKE, Hada Labo, etc.
Cosplay for her is not just a hobby, but a form of artistic expression.

[Comment]
Hi everyone! I’m excited to be one of the judges for this amazing Roblox game competition!
Whether you're a seasoned creator or just starting out, this is a great opportunity to challenge yourself, show off creativity, and share ideas with the community.
Don’t be afraid to try something new—you never know what might inspire others (or even yourself!).
Can’t wait to see the kawaii projects that will be submitted! Most importantly, have fun and enjoy the process. Good luck!

Personal information collected through this contest will be used only for the following purposes:

Judging and awarding of prizes
Contacting winners and applicants if necessary
Responding to inquiries and quality control
Sending out prizes
Other operations related to the management of this contest

Please note that the usernames and winning entries of prize recipients may be announced on this website and on the official social media channels of newgame Inc.

A creative company specializing in metaverse development and system design using platforms like Roblox and Fortnite. In particular, for Roblox, we work with top-tier creators from both Japan and abroad to produce metaverse worlds of industry-leading quality.

With a mission to democratize the metaverse—making it accessible not just to select corporations or engineers but to a wide range of businesses and individuals—we provide end-to-end support.

From world creation to promotional planning and onboarding strategies, we offer practical solutions for utilizing the metaverse effectively.