Build a Phone Empire Guide: The core design-and-launch loop
About
OverviewBuild a Phone Empire drops you into a garage in 2007 and challenges you to grow it into the world's largest phone company. You design every device yourself, hire your Roblox friends, research new technology year by year, and fight rival companies for new territory. This guide covers the design and launch loop, building your team, expanding your office, and the goals and rewards that keep you progressing.
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Contents
The core design-and-launch loop
StepBefore you hand anything to your team, lock in the specs and check what one unit will cost to make. The launch screen shows your cost price, factory preparation costs, and how much cash you currently have, so compare those numbers before you commit. After launch, critics' reviews and live sales figures tell you what to improve next.
- Choose specs pick screen size, cameras, corners, buttons, colour, finish, and logo for your device.
- Check the unit cost every time you swap a part, the cost-per-device display updates, so read it before moving on.
- Set the price find a number that covers your costs and still attracts buyers.
- Hand off to your team instruct them to manufacture the device.
- Run a marketing campaign this is what actually puts the product in front of customers.
- Read the critics and sales data use that feedback to plan your next device.
Building and expanding your office
TipsYou start in a garage and can eventually build up to a full headquarters. Walls, doors, floors, paint, desks, and decorations are all yours to place however you like.
- Customise walls, doors, floors, and paint to shape the space the way you want.
- Place desks and decorations to set up a proper working environment for your staff.
- Keep expanding the office as your company grows.
Hiring your team
CheckCandidates show up using their actual Roblox avatars and then work in your office the same way. Only hire what you can afford to pay each month.
- Review each candidate's abilities alongside their monthly salary before confirming the hire.
- Confirm that new hires are active and working after they join your office.
Research and the device roadmap
SummaryThe game advances year by year, and each year opens new technology to research. Unlocking that technology is what lets you move beyond smartphones into a wider product lineup.
- Year-by-year research new technology becomes available as in-game years pass.
- Tablets unlocked through research, adding a second product line.
- Smartwatches a further unlock that diversifies your offerings.
- Earbuds another researchable category to bring to market.
- Foldables a later-stage unlock that rounds out a full product portfolio.
Goals, the legacy bonus, and leaderboards
SummaryThere are 28 goals in total, and finishing each one pays out a cash reward. When you sell your company it earns a Legacy bonus that persists after you reset and start over. The global leaderboard ranks all players.
- 28 goals each completed goal pays a cash reward.
- Global leaderboard company performance is ranked against all other players worldwide.
- Legacy bonus selling your company grants a permanent benefit that carries into future runs.
- Fresh start after selling and collecting the bonus, you can reset and build again.
Redeem codes
TipsDevelopers release codes from time to time that you enter inside the game to receive cash bonuses. Each code can only be redeemed once and is only valid for a limited time after it is released.
- Enter codes inside the game to collect the cash bonus attached to each one.
- Every code is single-use — it cannot be redeemed a second time.
- Codes expire after a set period.
Community strategy ideas
CommunityThese ideas and tips come from people playing the game. Share your discoveries too!
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[🔨UPD] 📱 Build a Phone Empire
Glossary
Glossary- Device
- Any product you design and sell, including smartphones, tablets, smartwatches, earbuds, and foldables.
- Unit cost
- The amount it costs to manufacture a single device; it changes whenever you swap a part.
- Marketing campaign
- The launch process that puts a finished device in front of customers and starts generating sales and critic reviews.
- Legacy bonus
- A permanent benefit earned by selling your company that carries over into every subsequent run after a reset.
- Global leaderboard
- A worldwide ranking of all players based on their company's performance.
Common questions
FAQDoes my progress save if I close the game?
Yes. Your company saves automatically, so you can quit at any point and pick up exactly where you left off.
Can I play with friends?
Your Roblox friends appear as candidates when you are hiring, and they work in your office as their real avatars once employed.
What happens when I sell my company?
Selling your company earns you a permanent Legacy bonus. You then reset and start a new run from the beginning, but the bonus carries forward.
How do I unlock tablets and other devices beyond smartphones?
Research new technology as in-game years advance. Tablets, smartwatches, earbuds, and foldables all become available progressively through the research system.
Game updates can change what is on this page. If you spot something, get in touch and let us know.

